Grande Walkerhill was promoted as an official brand in November 2002. SK Networks who was the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton Grande Walkerhill
1984. 5 Walkerhill art gallery opened
1991. 4 Sheraton Towers opened
1991. 8 Kimchi SUPEX professional research opened
19
Raises a question about the bottle cap role
->> Lead to an arms races
1. U.S.
- Grand strategy containing the rising power of China
Refer Japan as Britain in Far East (Armitage report, 2000)
2. Japan
- Using the US encouragement on the normalization
Financial support for U.S.
3. Unstable environment
- Rising China and NK’s nuclear threat (Armitage report, 2007)
E-commerce Issues
RCCL operates Web sites with customer booking capabilities for both Royal Caribbean and Celebrity Cruises. The two Web sites allow customers to experience what a RCCL cruise would be like, including a virtual tour of the various ships. RCCL is using the latest information technology software to manage its operations. Theses software packages enable the company to optimize decis
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
Alliance "Sky Team"
2001 - Korean air ranked by IATA as world's 2nd largest commercial cargo enterprise for 4th straight year
2001 - Korean Air becomes first Asian carrier to receive B737-900
2002 - Korean Air receives 'Best Cellar in the Sky' award from Business Traveller
2005 - Korean Air receives 'Outstanding Dispatch Reliability' from Boeing and 'Operational Excellence' from Airbus
1. 전략적 제휴의 정의
국제화에 따른 경쟁의 강도가 점차 심화되면서 세계 각국의 기업들은 마케팅, 기술, 생산, 자본 등 여러 가지 경영자원 분야에서 지속적인 경쟁우위를 확보하고 자사의 취약점을 보완하기 위하여 다른 기업과 상호보완적인 협력을 시도하고 있다. 전략적 제휴란 전략적 의도
(1) General Information
The Venetian Macau is a casino resort in Macau, China owned by the Las Vegas Sands hotel-casino chain. The Venetian is a 32-story, $1.8 billion anchor for the 7 resort hotels which are under construction on the Cotai Strip in Macau. The 10.5 million square foot Venetian Macau is modeled on its sister casino resort – the The Venetian in Las Vegas –and is the la
Hilton의 경영전략
(1) Alliance between the two companies
1964년이래 서로 분리된 채 힐튼 브랜드의 지역적 사용권리를 분담하고 있던 HHC와 HI는 1997년 전략적 얼라이언스를 통한 Hilton 브랜드의 재규합(Reunification) 이라는 기치아래, 통합적인 Sales와 Marketing및 로열티 프로그램, 예약시스템등의 통합을 위한 얼라
III. 고객분석
1. 항공여객수요의 현황
국제항공운송협회(IATA)는 2003년부터 2006년까지의 항공여객수요증가를 연평균 5.3%증가를 예상하고 있으며, 2004년에는 828백만명을 수송하여 전년대비 5.4% 성장을 예측하고 있다. 이 연구에서는 아시아 지역은 2003년부터 2006년까지 6.3%, 6.3%, 5.8%, 5.8%의 성장을 예측
. 위탁 경영(management contract)
-두 소유주간의 계약 경영으로 투자를 하여 소유권을 갖고 있는 기업이 타 기업에게 경영을 의뢰하여 계약을 성립하는 것으로 체인을 제외한 가장 이상적인 경영 형태임
-1946년 Inter-Continental 호텔아 효시이고 1969년 Hyatt International 호텔이 800객실의 홍콩호텔과 계약한